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[imtoken最新版本下载]TMNG Global Research Finds Companies in Earl

admin imToken钱包 2022年03月10日

  OVERLAND PARK, Kan., July 9 /PRNewswire-FirstCall/ -- TMNG Global (Nasdaq: TMNG - News), a leading provider of management consulting services to the global communications, media and entertainment industries, today released a qualitative study assessing the current practices and intentions among companies building online business communities. Organizations across vertical industries are beginning to experiment with online business communities, but the incremental approach, rather than a strategic roadmap, appears to be the norm.

IT and operations departments are driving the initial experimentation with internal communities, with a focus on making corporate processes more efficient and reducing costs, while marketing departments are experimenting with external communities, focusing particularly on product innovation and strengthening the ties to customers. Whether internal or external, there are strong indications that the harvesting of intelligence is a significant goal of all community building.

There is no universal understanding of what it means to cultivate a community; as a consequence building critical mass is generally cited as an obstacle. There are consistent indications that many companies do not yet perceive the level of effort required to cultivate a community once the technology is in place. Companies that have developed successful online business communities recognize the organizational implications of the need to seed, cultivate and maintain these communities.

"It is too early to tell if companies that are building online communities will significantly transform their overall businesses," said Janet Hall, Chief Marketing Officer, TMNG Global. "However online communities have the potential to radically transform the way companies operate. Our research found evidence of specific applications that are dramatically transforming business processes in the areas of product innovation, process improvement and collaboration."

Qualitative Research Highlights: -- Improving the customer experience, integrating online strategy into the entire business, and expanding the company's brand identity are the three key goals cited for building online communities. -- There appears to be a continuum along which these companies are experimenting with Web 2.0 technologies. Most have begun their experimentation internally, with the focus on building employee communities. In those companies that also have a consumer business, the next steps are generally on the consumer side. The B2B side seems almost always last to begin experimenting with Web 2.0. -- The funding of online communities is based upon "who owns the relationship." Customer-focused communities tend are more likely to be funded by either marketing, sales or the business unit, whereas employee communities are an IT expense, funded either out of the corporate IT budget or out of various departmental budgets throughout the organization. -- Many companies are planning multiple online communities geared towards different audiences and with different goals. Some organizations envision a broad ecosystem of customers and stakeholders. -- A number of companies believe building online communities is becoming increasingly critical for engaging and retaining younger customers and employees. -- Lack of budget, executive buy-in and personnel to manage the community, as well as the challenges associated with harvesting data are considered top barriers to development. -- Companies are monitoring results and considering a number of benchmarks and metrics for measuring the success of their communities. Companies with more experience noted that activity or engagement of the community is the first critical metric.

TMNG Global conducted in-depth interviews with senior executives spanning IT, operations, marketing and strategic planning functions across engineering/construction, financial services, health care, manufacturing and distribution, media, technology, professional services and associations. The study was completed in May 2007.

About TMNG Global Marketing

TMNG Global Marketing focuses on the customer relationship continuum and comprises experts that help clients find their prospects and then drive them up the value chain, from initial adopter to "loyal buyer" and ultimately to "advocate." TMNG Global Marketing advises on marketing needs across the entire spectrum, from marketing strategies, market research, and go-to-market plans; to an analysis of churn problems and creation of a customer retention program; from the development of product requirements to the launch of a new service and more. Additionally, TMNG Global Marketing delivers market research in guiding companies to a deeper understanding of their markets and customers, enabling them to increase their confidence in strategic and operational decision making.

About TMNG Global

TMNG Global (Nasdaq: TMNG - News) is a leading provider of professional services to the converging communications industry. Its companies TMNG, CSMG Adventis, and Cartesian and over 500 consultants provide strategy, management, and technical consulting, as well as products and services, to more than 1200 communications service providers, entertainment, media and technology companies and financial services firms worldwide. The company is headquartered in Overland Park, Kansas, with offices in Berlin, Boston, Chicago, London, New York, Shanghai and Washington, D. C.

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